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Strategy Is Changing; What Does That Mean for You?

By Tracy Diziere | October 1, 2019

A recent Forbes article covered how marketing strategy in mature organizations is “moving from communications leadership to growth accelerant.” That might sound like a bunch of mumbo-jumbo to some of you. And like some pie-in-the-sky idea to others. So let’s break it down for the entrepreneurial-minded leader, shall we? As a small service-based business leader, you’ve …

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Channel and Global Marketing Teams: Better Together and with a Creative Partner

By Tracy Diziere | August 13, 2019

As technology service offerings grow, channel partners’ opportunity to step in, cultivate custom solutions, and offer managed services has skyrocketed. In tandem, revenue from indirect channels has soared. While stats vary, a Forrester study commissioned by Mediafly reports that almost half (49%) of a company’s overall revenue comes from the channel. Or as Principal Analyst …

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Influencers, Alliance Partners, and Advocates–Oh My!

By Tracy Diziere | June 4, 2019

Technology is evolving faster than ever. With it comes massive shifts in the way we think about, strategize, and take action on marketing ideas—especially in the IT channel. Technology marketers have to read a ton to stay afloat in a fast-moving industry. And the buck doesn’t stop there. We’ve somehow got to synthesize what we’ve …

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Post-B2BMX 2019 Panel: The Agency Edge

By Tracy Diziere | March 4, 2019

I was honored to be invited to share my perspectives on a “channel panel” (“The Agency Edge: The New Skill Sets & Services That Distinguish Channel-Fluent Marketing Agencies”) at #B2BMX in Scottsdale last week along with amazing professionals like Jennifer Anaya, Marie Rourke, and Angela Leavitt and moderated by Forrester analyst and Canadian (not to …

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Save the Date: Beyond #B2BMX

By Tracy Diziere | March 2, 2019

Every year I attend #B2BMX (this was my third), I struggle to keep up the momentum, to prioritize and implement all I learned and all the cool “springboard” ideas I had. I know I’m not alone here, and that “Nothing is created alone.” So I thought, wouldn’t it be amazing to get together on a …

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Success Is an Inside Job

By Tracy Diziere | December 19, 2018

Part of my message at today’s Conscious Connections panel “Insight from Women of Influence, Impact + Profit” was “Success is an inside job.” This was/is a hard learned lesson and speaks to the need for personalized attention when growing as an entrepreneurial-minded leader. I/we need this kind of help. That’s why I fill the role of …

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Why We Take a Holistic Approach to Service

By Tracy Diziere | November 6, 2018

Why do we take a holistic approach to service? Why does service experience design start with a broad view? David Clarke in an Adweek article says it best: Experience isn’t just one thing. It’s comprised of sales, customer service, order entry, human resources, quality assurance, shipping, billing, collections, maintenance—a hundred parts of an enterprise. Therefore, …

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Where We’ve Been Lately (as of Fall 2018)

By Tracy Diziere | October 4, 2018

Local Events   Want to meet in person? Here are some of the upcoming and recurring local events where you’ll find us:   Conscious Connections Luncheons, third Wednesday of every month (Scottsdale, AZ) Presenting on October 17, 2018: Where Client Satisfaction Really Lives . . . and Why Your Marketing Dollars Aren’t Feeding It Empowered PhXX Entrepreneurship Summits & …

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Nothing Is Created Alone

By Tracy Diziere | January 9, 2018

I’m putting a stake in the ground: Nothing is created alone. This is what came from my Root Session with the fabulous team at Root + River. I’ll write more here later. The important thing is to know that it does take other people to create. We need each other. Despite our ideas about rugged …

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How Are You Responding to Uncertainty

By Tracy Diziere | September 23, 2016

Not Much Is for Certain. How Are You Responding to Uncertainty? Spoiler alert: I don’t have it all figured out but I do have one tool you can use related to strengths which I’ll address at the end. There seems to be a lot of buzz and advice around being comfortable with–accepting?– instead of responding to …

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Key Topics

Celebrating Activator as a Strength

By Tracy Diziere | September 11, 2016 | Comments Off on Celebrating Activator as a Strength

Celebrating Activator Here are a few snippets and images to help you celebrate Activator as a strength and create awareness about it.  

#successwithstrengths

By Tracy Diziere | September 11, 2016 | Comments Off on #successwithstrengths

Success with Strengths I plan to generate images with #successwithstrengths for my friends, clients, and strengths enthusiasts to use to celebrate their unique strengths–in no particular order. This page will be updated as I find time but follow @tracydiziere for the latest, search via hashtag, and/or subscribe to the Strengths Enthusiast list. I also have […]

Creating Your Own Vocabulary – Tracyisms

By Tracy Diziere | August 15, 2016 | Comments Off on Creating Your Own Vocabulary – Tracyisms

As you learn new things, identify trends, or solidify your own ideas about your industry or your world, it’s often useful to create your own vocabulary. I’ve created this post as a running tab of the words I’ve created or picked up on and made my own. I call them Tracyisms. Do you have words […]

How to Develop a Plan to Update Your Website Content

By Tracy Diziere | July 16, 2016 | Comments Off on How to Develop a Plan to Update Your Website Content

How to Develop a Plan to Update Your Website Content for Solopreneurs Looking to develop a plan to update your website content–either on your own or with some outside help? Most of us know there’s dated content on our sites. If we look at updating our content, we’ll be able to re-post, re-promote and ultimately add […]

Change Starts with You (and 3 Steps to Start)

By Tracy Diziere | May 17, 2016 | Comments Off on Change Starts with You (and 3 Steps to Start)

“Stuckness” sucks. The way out? Realizing that nothing is keeping you glued in place but you. That you don’t need to wait for something to happen to loosen you from the grip of whatever’s got you. And the big realization: That change starts with you. What do you mean, “Change Starts With You?” It starts […]

Knowing Yourself – The Start of Your Success Journey

By Tracy Diziere | April 26, 2016 | Comments Off on Knowing Yourself – The Start of Your Success Journey

I believe that success starts with knowing yourself–and defining your version of the word.  When we begin tapping into our authentic selves, we start to uncover what is unique to us. We begin to notice where we have deviated or fallen away from the path that is of our own design. And while perhaps different […]

Finding Your Strengths: My Journey and Purpose

By Tracy Diziere | March 31, 2016 | Comments Off on Finding Your Strengths: My Journey and Purpose

Today I am in San Francisco for the first day of the Gallup Successful Strengths Coaching Program and it is the last day of #30DaysofQ2. (Confession: I am late in posting but I drafted this on Day 30.) Looking Inward and Finding Your Strengths It’s not often we spend the time to take stock and find […]

Building an Authentic Business as a Solopreneur

By Tracy Diziere | March 29, 2016 | Comments Off on Building an Authentic Business as a Solopreneur

  As a one-person business, it can be challenging to define your brand if you haven’t tapped into your strengths, your purpose, your ideal clients, and your value proposition. Even if you did this foundational work in the beginning, if any one of these is “off” or changes, it can be hard to achieve alignment […]

Gaining Client Insight

By Tracy Diziere | March 28, 2016 | Comments Off on Gaining Client Insight

If you are a coach or a consultant–and especially if you have “productized” your solution by creating a program or are looking into doing so–you want to see success in your clients’ development and in your relationships. But sometimes, unless clients blatantly express dissatisfaction during our engagements or begin “bad appling,” we can’t really be sure what […]

What Do You Want? Developing Your Litmus Test for Better Decisions

By Tracy Diziere | March 27, 2016 | Comments Off on What Do You Want? Developing Your Litmus Test for Better Decisions

How Do We Make Better Decisions? If we take the time to identify what we want, at the BIG PICTURE level, making decisions becomes easy. When we know OUR own pH, everything that comes our way can be tested against it. If it doesn’t match, we can politely walk away. I imagine we waste a lot […]