TDZ Blog

Influencers, Alliance Partners, and Advocates–Oh My!

By Tracy Diziere | June 4, 2019 | 0 Comments

Technology is evolving faster than ever. With it comes massive shifts in the way we think about, strategize, and take action on marketing ideas—especially in the IT channel. Technology marketers have to read a ton to stay afloat in a fast-moving industry. And the buck doesn’t stop there. We’ve somehow got to synthesize what we’ve…

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Post-B2BMX 2019 Panel: The Agency Edge

By Tracy Diziere | March 4, 2019 | 0 Comments

I was honored to be invited to share my perspectives on a “channel panel” (“The Agency Edge: The New Skill Sets & Services That Distinguish Channel-Fluent Marketing Agencies”) at #B2BMX in Scottsdale last week along with amazing professionals like Jennifer Anaya, Marie Rourke, and Angela Leavitt and moderated by Forrester analyst and Canadian (not to…

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Save the Date: Beyond #B2BMX

By Tracy Diziere | March 2, 2019 | 0 Comments

Every year I attend #B2BMX (this was my third), I struggle to keep up the momentum, to prioritize and implement all I learned and all the cool “springboard” ideas I had. I know I’m not alone here, and that “Nothing is created alone.” So I thought, wouldn’t it be amazing to get together on a…

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Success Is an Inside Job

By Tracy Diziere | December 19, 2018 | 0 Comments

Part of my message at today’s Conscious Connections panel “Insight from Women of Influence, Impact + Profit” was “Success is an inside job.” This was/is a hard learned lesson and speaks to the need for personalized attention when growing as an entrepreneurial-minded leader. I/we need this kind of help. That’s why I fill the role of…

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Why We Take a Holistic Approach to Service

By Tracy Diziere | November 6, 2018 | 0 Comments

Why do we take a holistic approach to service? Why does service experience design start with a broad view? David Clarke in an Adweek article says it best: Experience isn’t just one thing. It’s comprised of sales, customer service, order entry, human resources, quality assurance, shipping, billing, collections, maintenance—a hundred parts of an enterprise. Therefore,…

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Where We’ve Been Lately (as of Fall 2018)

By Tracy Diziere | October 4, 2018

Local Events   Want to meet in person? Here are some of the upcoming and recurring local events where you’ll find us:   Conscious Connections Luncheons, third Wednesday of every month (Scottsdale, AZ) Presenting on October 17, 2018: Where Client Satisfaction Really Lives . . . and Why Your Marketing Dollars Aren’t Feeding It Empowered PhXX Entrepreneurship Summits &…

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Nothing Is Created Alone

By Tracy Diziere | January 9, 2018 | 0 Comments

I’m putting a stake in the ground: Nothing is created alone. This is what came from my Root Session with the fabulous team at Root + River. I’ll write more here later. The important thing is to know that it does take other people to create. We need each other. Despite our ideas about rugged…

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How Are You Responding to Uncertainty

By Tracy Diziere | September 23, 2016

Not Much Is for Certain. How Are You Responding to Uncertainty? Spoiler alert: I don’t have it all figured out but I do have one tool you can use related to strengths which I’ll address at the end. There seems to be a lot of buzz and advice around being comfortable with–accepting?– instead of responding to…

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Celebrating Activator as a Strength

By Tracy Diziere | September 11, 2016 | 0 Comments

Celebrating Activator Here are a few snippets and images to help you celebrate Activator as a strength and create awareness about it.  

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#successwithstrengths

By Tracy Diziere | September 11, 2016 | 0 Comments

Success with Strengths I plan to generate images with #successwithstrengths for my friends, clients, and strengths enthusiasts to use to celebrate their unique strengths–in no particular order. This page will be updated as I find time but follow @tracydiziere for the latest, search via hashtag, and/or subscribe to the Strengths Enthusiast list. I also have…

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Key Topics

Practicing Learned Inspiration

By Tracy Diziere | March 24, 2016 | 0 Comments

I am the first to admit–I’m not always able to see myself with pride and compassion. I suspect we all waiver at times, no matter how much we love ourselves. My theory is “this is constant work.” But that’s also a concept I grapple with. Why does this have to be so much work? Why am…

Sharing Happiness

By Tracy Diziere | March 23, 2016 | 0 Comments

A dear friend sent me a card with this quote: “Thousands of candles can be lighted from a single candle, and the life of the candle cannot be shortened. Happiness never decreases by being shared.” — attributed to Buddha Sharing happiness, even it’s smallest form of a smile, is an important but not urgent action–and…

Learning While Teaching (or Presenting)

By Tracy Diziere | March 22, 2016 | 0 Comments

Somewhere along the way I got the idea that I had to know everything about a particular topic to “teach” or “present on” it. And I never considered myself an expert on anything because my definition of expert meant “someone who knows everything.” Logically, I know it is impossible to know everything. That I should not…

Communications Planning

By Tracy Diziere | March 21, 2016 | 0 Comments

At Arthur Andersen, communications planning was part of my day-to-day activities. And I was trained to plan communications. Our marketing department had a distinct way of doing this. (In fact, it was at Arthur Andersen that I received training on The 7 Habits.) To this day, I apply communications planning to strategic communications for service-based clients.…

Giving Others a Vote of Confidence

By Tracy Diziere | March 20, 2016 | 0 Comments

Taking the time to let those in your professional network know that you support them is an important but not urgent activity.  An easy way to do this is to endorse them on LinkedIn. Endorsements are those opportunities you see to “check off” that a connection knows her stuff.  As opposed to recommendations, which are another…

Find Your Pillars

By Tracy Diziere | March 19, 2016 | 0 Comments

Self-discovery is a necessity for authenticity. And it never ends. But there’s nothing urgent about it, so making time to find out all that we believe in can be challenging. While some people are highly conscious of their beliefs–whether limiting, expansive, definitive, etc.–I suspect that they haven’t tapped into all of them. My take is there’s…

Defining Success

By Tracy Diziere | March 18, 2016 | 1 Comment

I’ve discovered, with help from Michelle Lee, The Coachapist, that I make a lot of rules for myself that prevent me from having fun and being successful. I’ve focused on the importance of fun before but haven’t talked much about how spending time defining success is a valuable activity. In my case, I’m beginning to…

Designing the Client Experience

By Tracy Diziere | March 17, 2016 | 1 Comment

Yesterday at Conscious Connections, Kristin Slice of Empowered Lab Communications presented on personal leadership.  The room was filled with conscious women business owners–and many of them one-woman shops. For those of us who have a background in marketing, we relied on our knowledge of product development and brand when starting our business. We (ideally) spent a…

Offering to Help Others

By Tracy Diziere | March 16, 2016 | 0 Comments

Bringing our strengths and skills to the forefront and offering to help others is one of the greatest win-wins. Unfortunately, with all the busy-ness, we can forget to reach out. Or think we don’t have enough time to help. Or think they wouldn’t value or need our help. You never know! We don’t have crystal balls.…

Planning for Delegating: The First Step

By Tracy Diziere | March 15, 2016 | 0 Comments

Most solopreneurs and self-employed service providers want to delegate the stuff that doesn’t make sense for us to do. The trouble is, most of that stuff isn’t “knowable” automagically. It’s not like we can flip a switch so that someone else knows how to execute at least 80% as well as we would. (But perhaps somewhere…