TDZ Blog

2019 Year in Review: Channel Marketing

By Tracy Diziere | January 7, 2020

Last year was super-productive for us–and our channel marketing clients. We’re excited to see what will change and how much more we’ll do in 2020. Download our 2019 Year in Review–a roll-up of our content marketing and PRM support for channel marketers as well as alliances and global marketing folks.

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Strategy Is Changing; What Does That Mean for You?

By Tracy Diziere | October 1, 2019

A recent Forbes article covered how marketing strategy in mature organizations is “moving from communications leadership to growth accelerant.” That might sound like a bunch of mumbo-jumbo to some of you. And like some pie-in-the-sky idea to others. So let’s break it down for the entrepreneurial-minded leader, shall we?  As a small service-based business leader, …

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Channel and Global Marketing Teams: Better Together and with a Creative Partner

By Tracy Diziere | August 13, 2019

As technology service offerings grow, channel partners’ opportunity to step in, cultivate custom solutions, and offer managed services has skyrocketed. In tandem, revenue from indirect channels has soared. While stats vary, a Forrester study commissioned by Mediafly reports that almost half (49%) of a company’s overall revenue comes from the channel. Or as Principal Analyst …

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Influencers, Alliance Partners, and Advocates–Oh My!

By Tracy Diziere | June 4, 2019

Technology is evolving faster than ever. With it comes massive shifts in the way we think about, strategize, and take action on marketing ideas—especially in the IT channel. Technology marketers have to read a ton to stay afloat in a fast-moving industry. And the buck doesn’t stop there. We’ve somehow got to synthesize what we’ve …

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Post-B2BMX 2019 Panel: The Agency Edge

By Tracy Diziere | March 4, 2019

I was honored to be invited to share my perspectives on a “channel panel” (“The Agency Edge: The New Skill Sets & Services That Distinguish Channel-Fluent Marketing Agencies”) at #B2BMX in Scottsdale last week along with amazing professionals like Jennifer Anaya, Marie Rourke, and Angela Leavitt and moderated by Forrester analyst and Canadian (not to …

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Save the Date: Beyond #B2BMX

By Tracy Diziere | March 2, 2019

Every year I attend #B2BMX (this was my third), I struggle to keep up the momentum, to prioritize and implement all I learned and all the cool “springboard” ideas I had. I know I’m not alone here, and that “Nothing is created alone.” So I thought, wouldn’t it be amazing to get together on a …

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Success Is an Inside Job

By Tracy Diziere | December 19, 2018

Part of my message at today’s Conscious Connections panel “Insight from Women of Influence, Impact + Profit” was “Success is an inside job.” This was/is a hard learned lesson and speaks to the need for personalized attention when growing as an entrepreneurial-minded leader. I/we need this kind of help. That’s why I fill the role of …

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Why We Take a Holistic Approach to Service

By Tracy Diziere | November 6, 2018

Why do we take a holistic approach to service? Why does service experience design start with a broad view? David Clarke in an Adweek article says it best: Experience isn’t just one thing. It’s comprised of sales, customer service, order entry, human resources, quality assurance, shipping, billing, collections, maintenance—a hundred parts of an enterprise. Therefore, …

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Nothing Is Created Alone

By Tracy Diziere | January 9, 2018

I’m putting a stake in the ground: Nothing is created alone. This is what came from my Root Session with the fabulous team at Root + River. I’ll write more here later. The important thing is to know that it does take other people to create. We need each other. Despite our ideas about rugged …

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How Are You Responding to Uncertainty

By Tracy Diziere | September 23, 2016

Not Much Is for Certain. How Are You Responding to Uncertainty? Spoiler alert: I don’t have it all figured out but I do have one tool you can use related to strengths which I’ll address at the end. There seems to be a lot of buzz and advice around being comfortable with–accepting?— instead of responding to …

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Guest Blog Posts

In addition to our own posts by title below, check out the following guest posts:

Focusing on Successes and Strengths vs. Failures and Weaknesses

The Best Place to Spend Your Marketing Time & Money

Customer Expectations: Mind the Gap

Key Topics

Communications Planning

By Tracy Diziere | March 21, 2016 | Comments Off on Communications Planning

At Arthur Andersen, communications planning was part of my day-to-day activities. And I was trained to plan communications. Our marketing department had a distinct way of doing this. (In fact, it was at Arthur Andersen that I received training on The 7 Habits.) To this day, I apply communications planning to strategic communications for service-based clients. […]

Giving Others a Vote of Confidence

By Tracy Diziere | March 20, 2016 | Comments Off on Giving Others a Vote of Confidence

Taking the time to let those in your professional network know that you support them is an important but not urgent activity.  An easy way to do this is to endorse them on LinkedIn. Endorsements are those opportunities you see to “check off” that a connection knows her stuff.  As opposed to recommendations, which are another […]

Designing the Client Experience

By Tracy Diziere | March 17, 2016 | 1 Comment

Yesterday at Conscious Connections, Kristin Slice of Empowered Lab Communications presented on personal leadership.  The room was filled with conscious women business owners–and many of them one-woman shops. For those of us who have a background in marketing, we relied on our knowledge of product development and brand when starting our business. We (ideally) spent a […]

Offering to Help Others

By Tracy Diziere | March 16, 2016 | Comments Off on Offering to Help Others

Bringing our strengths and skills to the forefront and offering to help others is one of the greatest win-wins. Unfortunately, with all the busy-ness, we can forget to reach out. Or think we don’t have enough time to help. Or think they wouldn’t value or need our help. You never know! We don’t have crystal balls. […]

Planning for Delegating: The First Step

By Tracy Diziere | March 15, 2016 | Comments Off on Planning for Delegating: The First Step

Most solopreneurs and self-employed service providers want to delegate the stuff that doesn’t make sense for us to do. The trouble is, most of that stuff isn’t “knowable” automagically. It’s not like we can flip a switch so that someone else knows how to execute at least 80% as well as we would. (But perhaps somewhere […]

Sleep: More Important than We Think, Probably

By Tracy Diziere | March 14, 2016 | 1 Comment

Sleep is an important activity that we might be underestimating in terms of impact on productivity. That’s why it is the Day 15 challenge of #30DaysofQ2.  (Whoaaa, we’re halfway there!) We don’t always think of sleep as important as we should, especially if we are getting 6 hours of it. In fact, subjects getting 6 […]

Asking for What You Need: A Quadrant 2 Activity

By Tracy Diziere | March 13, 2016 | Comments Off on Asking for What You Need: A Quadrant 2 Activity

Too often we don’t ask for what we need. Especially women. That’s why I created Authentic Women’s Exchange–an invitation-only “netplaying” (vs. netWORKING) group that provides the space for women to ask. We met today, as always, on the 13th of the month. So today is not so much a challenge as it is an affirmation. […]

Focusing on Your Purpose: Part 1

By Tracy Diziere | March 12, 2016 | Comments Off on Focusing on Your Purpose: Part 1

With a title like “Focusing on Your Purpose,” you might expect a very long post. But it’s Saturday night and another Q2 activity awaits–watching a movie with my husband. So, I’ll keep it simple and address the idea in parts. I came into the awareness this week that I have been ignoring my purpose. Well, […]

Increasing Skills as a Quadrant 2 Activity

By Tracy Diziere | March 11, 2016 | Comments Off on Increasing Skills as a Quadrant 2 Activity

Increasing skills through professional development and training–in any format–is an important but not urgent activity.  I remember from my corporate days how we would plan for it at our annual review. But actually scheduling it was different. There never seemed to be a good time to take “off,” to be away from the office. There […]

Process Mapping for Smaller Small Businesses

By Tracy Diziere | March 10, 2016 | Comments Off on Process Mapping for Smaller Small Businesses

Processes are in place whether you design them or not. When you’re a smaller small–a solopreneur, solo service provider, or microbusiness–making time for process development can seem a luxury. A nice to have. And even sometimes “a waste of time” compared to the pressing needs (read: Quadrant 1) of sales efforts. This is as much […]