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Strategy Is Changing; What Does That Mean for You?

By Tracy Diziere | October 1, 2019

A recent Forbes article covered how marketing strategy in mature organizations is “moving from communications leadership to growth accelerant.” That might sound like a bunch of mumbo-jumbo to some of you. And like some pie-in-the-sky idea to others. So let’s break it down for the entrepreneurial-minded leader, shall we? As a small service-based business leader, you’ve …

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Channel and Global Marketing Teams: Better Together and with a Creative Partner

By Tracy Diziere | August 13, 2019

As technology service offerings grow, channel partners’ opportunity to step in, cultivate custom solutions, and offer managed services has skyrocketed. In tandem, revenue from indirect channels has soared. While stats vary, a Forrester study commissioned by Mediafly reports that almost half (49%) of a company’s overall revenue comes from the channel. Or as Principal Analyst …

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Influencers, Alliance Partners, and Advocates–Oh My!

By Tracy Diziere | June 4, 2019

Technology is evolving faster than ever. With it comes massive shifts in the way we think about, strategize, and take action on marketing ideas—especially in the IT channel. Technology marketers have to read a ton to stay afloat in a fast-moving industry. And the buck doesn’t stop there. We’ve somehow got to synthesize what we’ve …

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Post-B2BMX 2019 Panel: The Agency Edge

By Tracy Diziere | March 4, 2019

I was honored to be invited to share my perspectives on a “channel panel” (“The Agency Edge: The New Skill Sets & Services That Distinguish Channel-Fluent Marketing Agencies”) at #B2BMX in Scottsdale last week along with amazing professionals like Jennifer Anaya, Marie Rourke, and Angela Leavitt and moderated by Forrester analyst and Canadian (not to …

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Save the Date: Beyond #B2BMX

By Tracy Diziere | March 2, 2019

Every year I attend #B2BMX (this was my third), I struggle to keep up the momentum, to prioritize and implement all I learned and all the cool “springboard” ideas I had. I know I’m not alone here, and that “Nothing is created alone.” So I thought, wouldn’t it be amazing to get together on a …

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Success Is an Inside Job

By Tracy Diziere | December 19, 2018

Part of my message at today’s Conscious Connections panel “Insight from Women of Influence, Impact + Profit” was “Success is an inside job.” This was/is a hard learned lesson and speaks to the need for personalized attention when growing as an entrepreneurial-minded leader. I/we need this kind of help. That’s why I fill the role of …

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Why We Take a Holistic Approach to Service

By Tracy Diziere | November 6, 2018

Why do we take a holistic approach to service? Why does service experience design start with a broad view? David Clarke in an Adweek article says it best: Experience isn’t just one thing. It’s comprised of sales, customer service, order entry, human resources, quality assurance, shipping, billing, collections, maintenance—a hundred parts of an enterprise. Therefore, …

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Where We’ve Been Lately (as of Fall 2018)

By Tracy Diziere | October 4, 2018

Local Events   Want to meet in person? Here are some of the upcoming and recurring local events where you’ll find us:   Conscious Connections Luncheons, third Wednesday of every month (Scottsdale, AZ) Presenting on October 17, 2018: Where Client Satisfaction Really Lives . . . and Why Your Marketing Dollars Aren’t Feeding It Empowered PhXX Entrepreneurship Summits & …

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Nothing Is Created Alone

By Tracy Diziere | January 9, 2018

I’m putting a stake in the ground: Nothing is created alone. This is what came from my Root Session with the fabulous team at Root + River. I’ll write more here later. The important thing is to know that it does take other people to create. We need each other. Despite our ideas about rugged …

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How Are You Responding to Uncertainty

By Tracy Diziere | September 23, 2016

Not Much Is for Certain. How Are You Responding to Uncertainty? Spoiler alert: I don’t have it all figured out but I do have one tool you can use related to strengths which I’ll address at the end. There seems to be a lot of buzz and advice around being comfortable with–accepting?– instead of responding to …

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Key Topics

Try Something New

By Tracy Diziere | March 26, 2016 | Comments Off on Try Something New

We’ve all heard the Einstein-attributed definition of insanity. And yet sometimes when we make change and try something new, we might seem insane to others–or at least incomprehensible. Some might be scratching their heads because they don’t understand us. That’s OK. (If you are scratching your head, read this.) The good news is if we […]

Uncovering Expectations, Not Just Managing Expectations

By Tracy Diziere | March 25, 2016 | Comments Off on Uncovering Expectations, Not Just Managing Expectations

It seems everyone talks about managing expectations but it’s just as important to do the work of uncovering them. I say “uncovering” because sometimes they can be buried. Even from the people who have them. And ourselves. Too often, service providers will assume what the expectations are and cater to those assumptions. In fairness, sometimes […]

Practicing Learned Inspiration

By Tracy Diziere | March 24, 2016 | Comments Off on Practicing Learned Inspiration

I am the first to admit–I’m not always able to see myself with pride and compassion. I suspect we all waiver at times, no matter how much we love ourselves. My theory is “this is constant work.” But that’s also a concept I grapple with. Why does this have to be so much work? Why am […]

Sharing Happiness

By Tracy Diziere | March 23, 2016 | Comments Off on Sharing Happiness

A dear friend sent me a card with this quote: “Thousands of candles can be lighted from a single candle, and the life of the candle cannot be shortened. Happiness never decreases by being shared.” — attributed to Buddha Sharing happiness, even it’s smallest form of a smile, is an important but not urgent action–and […]

Learning While Teaching (or Presenting)

By Tracy Diziere | March 22, 2016 | Comments Off on Learning While Teaching (or Presenting)

Somewhere along the way I got the idea that I had to know everything about a particular topic to “teach” or “present on” it. And I never considered myself an expert on anything because my definition of expert meant “someone who knows everything.” Logically, I know it is impossible to know everything. That I should not […]

Communications Planning

By Tracy Diziere | March 21, 2016 | Comments Off on Communications Planning

At Arthur Andersen, communications planning was part of my day-to-day activities. And I was trained to plan communications. Our marketing department had a distinct way of doing this. (In fact, it was at Arthur Andersen that I received training on The 7 Habits.) To this day, I apply communications planning to strategic communications for service-based clients. […]

Giving Others a Vote of Confidence

By Tracy Diziere | March 20, 2016 | Comments Off on Giving Others a Vote of Confidence

Taking the time to let those in your professional network know that you support them is an important but not urgent activity.  An easy way to do this is to endorse them on LinkedIn. Endorsements are those opportunities you see to “check off” that a connection knows her stuff.  As opposed to recommendations, which are another […]

Find Your Pillars

By Tracy Diziere | March 19, 2016 | Comments Off on Find Your Pillars

Self-discovery is a necessity for authenticity. And it never ends. But there’s nothing urgent about it, so making time to find out all that we believe in can be challenging. While some people are highly conscious of their beliefs–whether limiting, expansive, definitive, etc.–I suspect that they haven’t tapped into all of them. My take is there’s […]

Defining Success

By Tracy Diziere | March 18, 2016 | 1 Comment

I’ve discovered, with help from Michelle Lee, The Coachapist, that I make a lot of rules for myself that prevent me from having fun and being successful. I’ve focused on the importance of fun before but haven’t talked much about how spending time defining success is a valuable activity. In my case, I’m beginning to […]

Designing the Client Experience

By Tracy Diziere | March 17, 2016 | 1 Comment

Yesterday at Conscious Connections, Kristin Slice of Empowered Lab Communications presented on personal leadership.  The room was filled with conscious women business owners–and many of them one-woman shops. For those of us who have a background in marketing, we relied on our knowledge of product development and brand when starting our business. We (ideally) spent a […]