Starting a Business?

Starting a Business Can Be Easier If you are starting a business, there are a lot of foundation-level decisions to be made. Coming up with a name (and URL), determining your target market, designing your offering, creating your brand messaging. And these initial decisions can impact how successful you will be. Your best bet? Take a strategic…

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Reasons You Might Start with Content Marketing vs. Social Media

If you’re a microbusiness owner–and especially in the consulting field–you might feel pressure to jump on the social media bandwagon. (Unless you did years ago and are now regretting it!) Content marketing (as opposed to social media) may be on your radar, but you’re not sure you need it or where to begin. Or maybe you…

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