Foundations

Who’s on Your A-List? A-Listers Are Your Big Supporters

As part of my authenticity journey, I’m grateful to have made so many real connections.  And since authenticity is the overarching theme of our relationships, it’s no surprise that some people are just naturally open, vulnerable, self-aware, and nonjudgmental with me.  We fall right in sync. When I find these folks, they are my A-Listers. The …

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What’s Networking Worth to You? ROI Explored.

In talking to solopreneurs and microbusiness owners, I’ve heard many approaches to networking. Some people don’t like to spend money on it. Some think it’s a waste of time. Others understand and believe in networking as a valuable concept, but find the actual activity (or existing options) to be poor investments. Many have had mixed …

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Starting a Business?

Starting a Business Can Be Easier If you are starting a business, there are a lot of foundation-level decisions to be made. Coming up with a name (and URL), determining your target market, designing your offering, creating your brand messaging. And these initial decisions can impact how successful you will be. Your best bet? Take a strategic …

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Just in Time for Halloween: Making Networking Less Creepy

As an introvert and someone who values establishing real connections with people, I find most professional networking events creepy. Some people show up wearing masks. Because we can’t tell just by looking who’s showing up authentically and who’s posturing, we end up having conversations with energy vampires. This, of course, leaves me feeling depleted–and like …

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Shape Your Networks Around a Shared Purpose

Great advice and definitely a goal for TDZ Creative Partners! Thanks to Greg Satell for the quote: “Today, we must learn how to shape networks around a shared purpose.” This is why we created communities (aka networks) around Authenticity and why we are offering the Certified Authentic Networker program in Phoenix.

Why Hire a Strategic Marketing Consultant?

Business owners, internal marketing stakeholders, and entrepreneurs might benefit from hiring a strategic marketing consultant, but often aren’t aware of the circumstances that would prompt such a decision. Also, there is a lack of understanding about the problems a marketing strategist and consultant can solve, resulting in leaders asking “Why hire a strategic marketing consultant?” …

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