Foundations

Building Relationships with Events: Day 4 #30DaysofQ2

In 2010, I started holding “office hours,” but I didn’t keep up the trend.  It seems like “tweetups” back then were all the rage, so you could actually expect to meet someone in person you only knew online. I decided to revive the idea this year and use it as a way to sit down…

Read More

Connecting People: Day 3 of #30DaysofQ2

Connecting people is a Quadrant 2 activity I try to do every week. I admit, I have tasks on my list to introduce people that are over a year old. (Gasp!) It’s because these tasks are not urgent. They may or may not make a difference in people’s lives, I reason. So these “to dos”…

Read More

Day 2 of #30DaysofQ2: Mend Personal Relationships

Work is my Achilles’ heel. It is what I will do and default to doing when left to my own devices. Meaning, any “free” time I have, I feel a giant magnet pulling me to WORK. I’m not saying it’s all Quadrant 2 work. I’m just hyper-aware that one of my greatest weaknesses is CHOOSING…

Read More

Who’s on Your A-List? A-Listers Are Your Big Supporters

As part of my authenticity journey, I’m grateful to have made so many real connections.  And since authenticity is the overarching theme of our relationships, it’s no surprise that some people are just naturally open, vulnerable, self-aware, and nonjudgmental with me.  We fall right in sync. When I find these folks, they are my A-Listers. The…

Read More

What’s Networking Worth to You? ROI Explored.

In talking to solopreneurs and microbusiness owners, I’ve heard many approaches to networking. Some people don’t like to spend money on it. Some think it’s a waste of time. Others understand and believe in networking as a valuable concept, but find the actual activity (or existing options) to be poor investments. Many have had mixed…

Read More

Starting a Business?

Starting a Business Can Be Easier If you are starting a business, there are a lot of foundation-level decisions to be made. Coming up with a name (and URL), determining your target market, designing your offering, creating your brand messaging. And these initial decisions can impact how successful you will be. Your best bet? Take a strategic…

Read More

Just in Time for Halloween: Making Networking Less Creepy

As an introvert and someone who values establishing real connections with people, I find most professional networking events creepy. Some people show up wearing masks. Because we can’t tell just by looking who’s showing up authentically and who’s posturing, we end up having conversations with energy vampires. This, of course, leaves me feeling depleted–and like…

Read More

Shape Your Networks Around a Shared Purpose

Great advice and definitely a goal for TDZ Creative Partners! Thanks to Greg Satell for the quote: “Today, we must learn how to shape networks around a shared purpose.” This is why we created communities (aka networks) around Authenticity and why we are offering the Certified Authentic Networker program in Phoenix.

Read More

How to Budget for Culture

Hint: Make culture directly funded by each sale There’s a lot I could say about Buffer‘s (aka Bufferapp’s) pricing transparency and how they have budgeted for culture, as well as the impact that has on me as a prospective customer. But, a picture is worth a thousand words, so I’ll just let this sink in:…

Read More

Why Hire a Strategic Marketing Consultant?

Business owners, internal marketing stakeholders, and entrepreneurs might benefit from hiring a strategic marketing consultant, but often aren’t aware of the circumstances that would prompt such a decision. Also, there is a lack of understanding about the problems a marketing strategist and consultant can solve, resulting in leaders asking “Why hire a strategic marketing consultant?”…

Read More