Small Business

What’s Networking Worth to You? ROI Explored.

In talking to solopreneurs and microbusiness owners, I’ve heard many approaches to networking. Some people don’t like to spend money on it. Some think it’s a waste of time. Others understand and believe in networking as a valuable concept, but find the actual activity (or existing options) to be poor investments. Many have had mixed…

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What is a Microbusiness? Do You Own One?

Here is how the term microbusiness–and related terms–are being defined. Number of Employees in a Microbusiness According to the Sam’s Club/Gallup Microbusiness Tracker, a microbusiness is defined as “a business with five or fewer workers.”  AEO defines it the same way (see image “Bigger than You Think“) but adds “including the owner.” Wikipedia, however, identifies a micro-enterprise as…

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Do You Need Technology for Content Marketing?

In this post, we address whether you–as a small business owner–need technology for content marketing. Technology here refers to marketing automation software or a platform. You may or may not need a big technology investment to support your content efforts.  [box] This is one of our Business Breakdown posts. We break down a marketing headline,…

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How to Prevent Bad Marketing Decisions as a Small Business Owner

Small business owners sometimes buy print/radio advertising, social media, and other tactical marketing solutions based on the recommendations of a sales representative for those services. Because they haven’t been able to look at all available solutions and make informed decisions (without sales pressure), the owner can incur unnecessary costs, create more work, and achieve little to…

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