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Creating Your Own Vocabulary – Tracyisms

As you learn new things, identify trends, or solidify your own ideas about your industry or your world, it’s often useful to create your own vocabulary. I’ve created this post as a running tab of the words I’ve created or picked up on and made my own. I call them Tracyisms. Do you have words…

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Dipping Down into Q4: Day 8 of #30DaysofQ2

I’m a day late. I fell off the productivity wagon. The good news? I went on a fun ride. Finally. As I mentioned before, I tend to work and not make time for play.  With my recent 45th birthday, I decided to make more time for friends and fun. Monday night I did just that.…

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Recreation as a Quadrant 2 Activity

It’s Friday! What better day to embrace recreation as a Quadrant 2 activity? This one is a no-brainer. And yet, to make time for fun–aka meaningful entertainment experiences–can seem, well, wrong. That’s the challenge of living in Quadrant 2, especially for solo service providers, self employed folks, and solopreneurs like me.  I’ve talked about the…

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Image and Authenticity: Are Image-Conscious People Authentic?

It’s a controversial question. I imagine in some cases, women in particular reading this may be protesting at the very suggestion. Maybe a better question is “What’s the opposite of authentic?” Is it artifice? Superficiality? Maybe. And if that’s the case, is focusing on image a small part of that?  I admit: I am skeptical…

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Sell Local AZ

Sell Local AZ History I bought the domain selllocalaz.com years ago in response to “Buy Local” campaigns. My thinking was that in many cases we have a distribution problem in Arizona, not a demand problem. There might not be a lack of consumers clamoring for local goods. Instead, it might be a gap in the B2B…

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Saying Thank You

Saying thank you is so important–in both business and personal relationships. Who needs to hear “Thank You” from you today? 

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Shape Your Networks Around a Shared Purpose

Great advice and definitely a goal for TDZ Creative Partners! Thanks to Greg Satell for the quote: “Today, we must learn how to shape networks around a shared purpose.” This is why we created communities (aka networks) around Authenticity and why we are offering the Certified Authentic Networker program in Phoenix.

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Collaboration

Collaboration means a lot of different things these days: from B2B companies working with suppliers and customers to entrepreneurs using technology to be productive to small businesses joining forces.  It can also mean Strategic Partnerships, co-marketing, and simply an extra brain to jump-start creative thinking. Marketing Collaboration-on-Call™ No matter how you are defining collaboration, we offer a flexible solution to…

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Naming

Naming is at the crux of branding for any business, joint venture, service line, campaign, or even podcast–as the name is one of the most important marketing decisions you will make and the one from which all other marketing decisions (e.g., logo, tagline, messaging, etc.) flow. Unfortunately, too many business leaders, intrapreneurs, and entrepreneurs rush this…

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Business Process and Operational Efficiency

Who Needs Business Process and Operational Efficiency? Entrepreneurs, microbusinesses, and small businesses (primarily) invest in people and task-based projects to perform their essential functions, usually creating departments or teams to achieve certain objectives. When departments or personnel have different needs and constraints, the organization’s efficiency may suffer. We consult with C-suite, VP-level management, Boards and…

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