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Q2 2014 Challenge

Small business owners, entrepreneurs, intrapreneurs, and marketers alike need inspiration sometimes when it comes to growing their companies.  One growth strategy is product line extension, with the understanding that “product” can be broadly defined. Your challenge for the coming quarter is to consider how you might expand and extend what you are doing in terms…

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Choose Local Coffee

Need a little help finding local coffee houses or coffee shops to support? Here’s a map of Phoenix metro (including mostly East Phoenix, Central Phoenix, Tempe, Scottsdale, and Chandler with some North Phoenix and North Scottsdale coffee places too): View Locally Owned Coffee Houses in a larger map Note: I mainly travel these areas so don’t…

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Anti-Social-Media Case #4: Quick Sales Fix

There are just some cases where a small business owner or entrepreneur should not rely on social media as an answer. Especially solely. This is one of them. Reason # 4:  The Need to Increase Sales Quickly Social media efforts create awareness, as a form of word-of-mouth, which can drive sales over time.  The key is that…

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Kudos for Phoenix Creatives

I am loving this new list of Phoenix’s top 100 Creatives by the bloggers at Jackalope Ranch, the space dubbed as The New Times’ “artsy sibling.”  One of my fav Valley artists, Mary Shindell, just made the list so I’m even more excited to share the news.  It’s also a great way to discover the talent we have…

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Defining a “Small Business Owner” and an “Entrepreneur”

Yesterday, Entrepreneur Magazine and @EntMagazineAmy asked via Twitter: What’s the difference between a “Small Business Owner” and an “Entrepreneur”? Here’s my take on the question: A Small Business Owner holds that management position because s/he bought an existing business or franchise, inherited a business, or started his/her own business. The Entrepreneur is a subset of the…

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Business Lunching in Phoenix

Check out this article from the Phoenix Business Journal about El Charro and area restaurants for business lunches: http://www.bizjournals.com/phoenix/blog/business/2010/05/lunching_at_el_chorro_and_other_valley_faves.html?ana=fbk

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On the Backburner

Here are just a few blog topics on the backburner (titles and concepts); feel free to suggest others or prompt me to write about one sooner than later: How to Build/Improve a Proposal Process, for small businesses looking to manage RFP responses Between Done and Perfect: Setting Expectations for Marcom Efforts Powers-That-Be vs. Analytics Why…

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