marketing

Leadership vs. Management: Why It Matters to Marketing

For some reason, I woke up this morning with an awful memory of the most negative, hard to please, fast-paced-without-logic-or-specialized-marketing-knowledge-or-metrics boss I’ve ever had. My pervasive thought was: “You, sir, are the antithesis of a leader.” The internal dialogue continued. “Although you may be deemed by some as a good manager, mostly from the ability …

Leadership vs. Management: Why It Matters to Marketing Read More »

Talking Turkey: Content Marketing with Jasmine Holmes

Ever wondered why we love Thanksgiving so much? It has to be the leftovers. Let’s face it, on any other day, a turkey sandwich is nothing to get excited about. But the day after Thanksgiving, it’s sublime.Like Thanksgiving turkey, content is more delicious when served in small portions the next day. Traditionally when creating content, …

Talking Turkey: Content Marketing with Jasmine Holmes Read More »

Why Hire a Strategic Marketing Consultant?

Business owners, internal marketing stakeholders, and entrepreneurs might benefit from hiring a strategic marketing consultant, but often aren’t aware of the circumstances that would prompt such a decision. Also, there is a lack of understanding about the problems a marketing strategist and consultant can solve, resulting in leaders asking “Why hire a strategic marketing consultant?” …

Why Hire a Strategic Marketing Consultant? Read More »

The Alternative to Firing Your Clients: Better Screening

In my earlier post Firing Customers: Why and How,  I referenced Collapse of Distinction: Stand Out and Move Up While Your Competition Fails. This is a book by Scott McKain and although I haven’t read it yet, he has published an informative article on MarketingProfs.com: Why You Should Fire (Some of) Your Customers.  Herein, he recommends who to …

The Alternative to Firing Your Clients: Better Screening Read More »

Start with a Goal

“Start with a goal.” It sounds so simple. And it’s a message that’s so pervasive. Yet putting goal-setting into action can range from being an exercise that begins with positive momentum but becomes difficult to maintain to virtually non-existent due to day-to-day demands.  Nevermind full-on strategic planning, which can be too daunting, misguided, or cumbersome …

Start with a Goal Read More »

Marketing Soapbox: Nonprofits Need to Segment

Nonprofits need segmentation strategies. One of the biggest problems I see as a donor is when I receive mailings and other costly marketing materials (such as gala invites) when I have only donated a small amount to a particular charity. Nonprofit organizations need to understand their markets (i.e., target donor personae) and design communications strategies …

Marketing Soapbox: Nonprofits Need to Segment Read More »

Ready to achieve more in your role?

Are you ready to explore the possibilities of a Creative Partnering™ Engagement? Get answers to your burning questions by subscribing. Join our mailing list to receive learn tips and strategies from Tracy monthly!

You have Successfully Subscribed!