Posts Tagged ‘marketing’

Save the Date: Beyond #B2BMX

Every year I attend #B2BMX (this was my third), I struggle to keep up the momentum, to prioritize and implement all I learned and all the cool “springboard” ideas I had. I know I’m not alone here, and that “Nothing is created alone.” So I thought, wouldn’t it be amazing to get together on a…

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Communications Planning

At Arthur Andersen, communications planning was part of my day-to-day activities. And I was trained to plan communications. Our marketing department had a distinct way of doing this. (In fact, it was at Arthur Andersen that I received training on The 7 Habits.) To this day, I apply communications planning to strategic communications for service-based clients.…

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Providing Logos and Images for Print Projects

When providing logos and images for print projects, there are a few things to keep in mind. Not all logos are created equally. We are looking for Vector files or HIGH-RES images only. Here’s a brief rundown so we can efficiently move forward with design for you, and meet your deadline. Logos and Images for…

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Leadership vs. Management: Why It Matters to Marketing

For some reason, I woke up this morning with an awful memory of the most negative, hard to please, fast-paced-without-logic-or-specialized-marketing-knowledge-or-metrics boss I’ve ever had. My pervasive thought was: “You, sir, are the antithesis of a leader.” The internal dialogue continued. “Although you may be deemed by some as a good manager, mostly from the ability…

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Talking Turkey: Content Marketing with Jasmine Holmes

Ever wondered why we love Thanksgiving so much? It has to be the leftovers. Let’s face it, on any other day, a turkey sandwich is nothing to get excited about. But the day after Thanksgiving, it’s sublime.Like Thanksgiving turkey, content is more delicious when served in small portions the next day. Traditionally when creating content,…

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Why Hire a Strategic Marketing Consultant?

Business owners, internal marketing stakeholders, and entrepreneurs might benefit from hiring a strategic marketing consultant, but often aren’t aware of the circumstances that would prompt such a decision. Also, there is a lack of understanding about the problems a marketing strategist and consultant can solve, resulting in leaders asking “Why hire a strategic marketing consultant?”…

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The Alternative to Firing Your Clients: Better Screening

In my earlier post Firing Customers: Why and How,  I referenced Collapse of Distinction: Stand Out and Move Up While Your Competition Fails. This is a book by Scott McKain and although I haven’t read it yet, he has published an informative article on MarketingProfs.com: Why You Should Fire (Some of) Your Customers.  Herein, he recommends who to…

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Start with a Goal

“Start with a goal.” It sounds so simple. And it’s a message that’s so pervasive. Yet putting goal-setting into action can range from being an exercise that begins with positive momentum but becomes difficult to maintain to virtually non-existent due to day-to-day demands.  Nevermind full-on strategic planning, which can be too daunting, misguided, or cumbersome…

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Marketing Soapbox: Nonprofits Need to Segment

Nonprofits need segmentation strategies. One of the biggest problems I see as a donor is when I receive mailings and other costly marketing materials (such as gala invites) when I have only donated a small amount to a particular charity. Nonprofit organizations need to understand their markets (i.e., target donor personae) and design communications strategies…

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What We Can Learn From Rockstars

Rockstars have magnetism and devoted fans–both good things for small businesses. Here’s my brief rundown of what we can learn from them: 1. It’s all about the show. Whatever’s going on behind the scenes doesn’t matter when we hit the stage. 2. Sometimes the leaders must pull the weight and/or create a distraction so the…

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