marketing

Someone Has to Be the CMO

Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks.  But oftentimes, there’s not a dedicated, experienced resource at the C-level.  The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a task-based …

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Can You Help Market My Small Business?

Oftentimes, I get the specific request to help market (i.e., “promote”) a product or service from a small business or microbusiness leader.  The assumption is that the barrier to sales is market awareness, understanding, or knowledge and that “marketing”—marketing communications or promotion of the product or service alone—will solve the problem. But I don’t like …

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How to Improve Your Small Business Website

Most micro and small businesses started a company website at launch in order to establish a brand identity, build credibility with potential buyers, cross temporal communication barriers, create another opportunity for lead generation or customer education, or even conduct online sales. However, as the company has grown and more information has been added, the site …

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Lead Sources

Yesterday, a friend and former colleague asked, “Where do most of your leads come from?” “Referrals,” I replied. While I knew that to be true, I also knew my sales pipeline and lead generation spreadsheet data needed to be revisited.  Like most small business owners, I can be remiss in keeping such metrics up to date, …

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