Posts Tagged ‘Small Business’

How to Improve Your Small Business Website

Most micro and small businesses started a company website at launch in order to establish a brand identity, build credibility with potential buyers, cross temporal communication barriers, create another opportunity for lead generation or customer education, or even conduct online sales. However, as the company has grown and more information has been added, the site…

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Evaluating a Marketing Person: Criterion #1

Criterion # 1: Sufficient Experience . . . As Evidenced by LinkedIn (or other professional online network) Background: I get asked sometimes by friends (even those who have made hiring mistakes in the past) about how they can “screen” an independent contractor or small marketing agency based on its leadership and what to look for.  This…

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File Under Feisty: The Zig-Zag Business Owner

We’ve all seen the zig-zag small business owner in motion.  It’s like watching a drunk driver pass you on the road at night.  They weave all over and have no sense of what they’re doing.  It’s scary and you can’t make them stop immediately.  Even if you could, they probably wouldn’t listen, be able to…

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Getting Fierce About Time Management

While I strongly believe in investing in professional relationships, I realize I cannot have coffee or lunch with everyone who suggests it.  While I understand the importance of networking, there’s no way I can attend all of the networking events where my target market hangs out.   I guess I’m not too different from any other small business owner, solo service…

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Defining a “Small Business Owner” and an “Entrepreneur”

Yesterday, Entrepreneur Magazine and @EntMagazineAmy asked via Twitter: What’s the difference between a “Small Business Owner” and an “Entrepreneur”? Here’s my take on the question: A Small Business Owner holds that management position because s/he bought an existing business or franchise, inherited a business, or started his/her own business. The Entrepreneur is a subset of the…

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Re-Thinking the Business Plan

Bob Reiss’ article, “Write Your Business Plan in Pencil” from  Entrepreneur.com,  has some good points about when and how small businesses might approach business plan development.  Reiss advocates constructing a plan that will be flexible (hence the “in pencil” directive) but explains that “a detailed plan is only required if you want to raise money from a bank or…

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What To Do With a Full Plate

Ron Ashkenas has a brillant post “Do You Have Too Much on Your Plate?” from Harvard Business Review yesterday in which he advises larger organizations on how to streamline and manage projects.  His first point, “Review the workload across strategic priorities,” has more meaning for companies who have multiple management levels, a departmental structure, and a strategic plan. …

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Poking Fun at Pricing

[youtube]http://www.youtube.com/watch?v=R2a8TRSgzZY[/youtube] I just saw this very funny–or is it sad?–YouTube video on how client pricing issues would get played out in real-world scenarios. My apologies in advance to those clients who understand the difference between a taco-stand taco and a filet mignon vs. those who believe they are paying for beef. It should be said, these…

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Why Process?

Just a quick post announcing there’s a short presentation* available now for any small or micro business owners/executives asking: Why should my company be concerned with process? How should we develop processes for our business? Process Development For Small Business 040610 TDZ View more presentations from TDZ Creative Partners.

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