Content Marketing

Channel and Global Marketing Teams: Better Together and with a Creative Partner

As technology service offerings grow, channel partners’ opportunity to step in, cultivate custom solutions, and offer managed services has skyrocketed. In tandem, revenue from indirect channels has soared. While stats vary, a Forrester study commissioned by Mediafly reports that almost half (49%) of a company’s overall revenue comes from the channel. Or as Principal Analyst …

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Influencers, Alliance Partners, and Advocates–Oh My!

Technology is evolving faster than ever. With it comes massive shifts in the way we think about, strategize, and take action on marketing ideas—especially in the IT channel. Technology marketers have to read a ton to stay afloat in a fast-moving industry. And the buck doesn’t stop there. We’ve somehow got to synthesize what we’ve …

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Talking Turkey: Content Marketing with Jasmine Holmes

Ever wondered why we love Thanksgiving so much? It has to be the leftovers. Let’s face it, on any other day, a turkey sandwich is nothing to get excited about. But the day after Thanksgiving, it’s sublime.Like Thanksgiving turkey, content is more delicious when served in small portions the next day. Traditionally when creating content, …

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Reasons You Might Start with Content Marketing vs. Social Media

If you’re a microbusiness owner–and especially in the consulting field–you might feel pressure to jump on the social media bandwagon. (Unless you did years ago and are now regretting it!) Content marketing (as opposed to social media) may be on your radar, but you’re not sure you need it or where to begin. Or maybe you …

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Our Position on Collaborating with Agencies

for Internet Marketing Firms, Creative Agencies, Boutiques, Web Dev Cos, Independent Consultants, & Freelancers (whew!) Let’s be honest: For all of our creating differences, small marketing & PR agencies usually do the same (or complementary) things.  So choosing collaboration over competition should be a no-brainer, right? We can’t be bothered with egos when there’s important …

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