Content Marketing

Influencers, Alliance Partners, and Advocates–Oh My!

Technology is evolving faster than ever. With it comes massive shifts in the way we think about, strategize, and take action on marketing ideas—especially in the IT channel. Technology marketers have to read a ton to stay afloat in a fast-moving industry. And the buck doesn’t stop there. We’ve somehow got to synthesize what we’ve…

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Post-B2BMX 2019 Panel: The Agency Edge

I was honored to be invited to share my perspectives on a “channel panel” (“The Agency Edge: The New Skill Sets & Services That Distinguish Channel-Fluent Marketing Agencies”) at #B2BMX in Scottsdale last week along with amazing professionals like Jennifer Anaya, Marie Rourke, and Angela Leavitt and moderated by Forrester analyst and Canadian (not to…

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Save the Date: Beyond #B2BMX

Every year I attend #B2BMX (this was my third), I struggle to keep up the momentum, to prioritize and implement all I learned and all the cool “springboard” ideas I had. I know I’m not alone here, and that “Nothing is created alone.” So I thought, wouldn’t it be amazing to get together on a…

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Providing Logos and Images for Print Projects

When providing logos and images for print projects, there are a few things to keep in mind. Not all logos are created equally. We are looking for Vector files or HIGH-RES images only. Here’s a brief rundown so we can efficiently move forward with design for you, and meet your deadline. Logos and Images for…

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Talking Turkey: Content Marketing with Jasmine Holmes

Ever wondered why we love Thanksgiving so much? It has to be the leftovers. Let’s face it, on any other day, a turkey sandwich is nothing to get excited about. But the day after Thanksgiving, it’s sublime.Like Thanksgiving turkey, content is more delicious when served in small portions the next day. Traditionally when creating content,…

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Reasons You Might Start with Content Marketing vs. Social Media

If you’re a microbusiness owner–and especially in the consulting field–you might feel pressure to jump on the social media bandwagon. (Unless you did years ago and are now regretting it!) Content marketing (as opposed to social media) may be on your radar, but you’re not sure you need it or where to begin. Or maybe you…

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Our Position on Collaborating with Agencies

for Internet Marketing Firms, Creative Agencies, Boutiques, Web Dev Cos, Independent Consultants, & Freelancers (whew!) Let’s be honest: For all of our creating differences, small marketing & PR agencies usually do the same (or complementary) things.  So choosing collaboration over competition should be a no-brainer, right? We can’t be bothered with egos when there’s important…

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How to Create Content Out of Thin Air

Have you been bombarded with “Content Is King” and similar messages (especially over the last two years) but left wondering how you are going to create content out of thin air?  If you have asked, “Where do I begin?,” this article is for you.  Here are four potential drivers for your content marketing and content…

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