Dozens of channel marketing events are already on the 2027 map so far, and each one asks for your time, your budget, and your energy. Say yes to the rooms that restore as much as they reward. Use this guide to find the events that fit your goals and protect your energy along the way.
At TDZ Creative Partners, we gathered the top 2027 events for channel marketers, partner program leaders, and alliance teams into one place, organized by quarter and built for evaluating. For every event you can see when it happens, where it lands, who it serves, and more. Note that some dates are confirmed, but many are still waiting on final announcements and details.
Choose with intention and the year can feel spacious. Because nothing is created alone, the best events are the ones that send you home with new partners, fresh ideas, and energy to spare.
Jump to see events in: January-March | April-June | July-September | October-December
How to read this guide to 2027 channel marketing events
Each table answers the questions you need settled before you say yes to a trip.
- Dates: Confirmed dates are shown as published. TBA means the host has not announced 2027 dates yet, so we show the 2026 dates in parentheses to help you plan around the usual timing.
- Where: City, plus the venue when it is known. An asterisk (*) means the location is carried over from 2026 until the host confirms.
- Who it’s for: The audience and focus of the event, so you can judge fit at a glance.
Before you register for any 2027 channel marketing event, ask:
- Does the audience match the people you want to reach or learn from?
- Are the dates confirmed, and do they collide with another event you care about?
- What will it take, in budget, travel, and recovery time?
- Is there space on your calendar to rest afterward?
Notes: Dates and details are current as of October 2026 and may change as hosts announce their plans. Please confirm on each event’s website before you book. Events marked with * means the location is carried over from 2026 until the host confirms.
Q1: January to March
2027 channel marketing events open with innovation and security, then builds toward a big and busy March in Las Vegas.
| Event | Dates | Where | Who it’s for |
|---|---|---|---|
| CES 2027 (incl. Lenovo Tech World) | Jan 6-9, 2027 | Las Vegas, NV, Las Vegas Convention Center + venues | Innovation showcase for AI, PC, and smart devices |
| Right of Boom | Feb 2-5, 2027 | Las Vegas, NV, MGM Grand | MSP cybersecurity, incident response, and resilience strategies |
| Cohesity Catalyst | TBA (2026: Mar 10) | New York, NY* | Data security and management (often includes Veritas updates) |
| XChange March | Mar 7-9, 2027 | Arlington, TX | Solution provider networking and vendor partnerships |
| NVIDIA GTC | Mar 14-18, 2027 | San Jose, CA, San Jose McEnery Convention Center | NVIDIA’s flagship AI and accelerated computing conference |
| Channel Partners Conference & Expo | Mar 15-18, 2027 | Las Vegas, NV, The Venetian | Largest independent channel event for agents, MSPs, and VARs (30th year) |
| MSP Summit (co-located with CP Expo) | Mar 15, 2027 | Las Vegas, NV, The Venetian | Dedicated managed services keynotes, sessions, and tabletop expo |
| Nutanix .NEXT | Mar 30-Apr 1, 2027 | Las Vegas, NV, Venetian Expo | Hybrid cloud infrastructure and hyperconverged technology |
Q2: April to June
Spring is the season of gathering. Multiple events fill the quarter, with security, channel marketing, and the big vendor conferences all in bloom.
| Event | Dates | Where | Who it’s for |
|---|---|---|---|
| RSA Conference | Apr 5-8, 2027 | San Francisco, CA, Moscone Center | The world’s leading cybersecurity event; critical for MSSPs and security partners |
| Global Channel Growth Summit (CMA + CSA) | Apr 13-15, 2027 | Addison, TX, Renaissance Dallas Addison | Channel marketing and sales leaders together |
| Verizon Partner Summit | TBA (2026: Apr 20-22) | Miami, FL* | Strategic updates for Verizon Business partners and agents |
| Kaseya Connect Global | Apr 26-28, 2027 | Las Vegas, NV, Mandalay Bay | User conference for Kaseya partners |
| Forrester B2B Summit North America | May 2-4, 2027 | Phoenix, AZ | Strategy for channel chiefs, marketing, and ecosystem leaders |
| Microsoft 365 Community Conference | May 4-6, 2027 | Orlando, FL, Loews Sapphire Falls Resort | Modern Work, Teams, Copilot, and collaboration focus |
| Atlassian Team ’27 | TBA (2026: May 5-7) | Anaheim, CA* | Agile, DevOps, and work management ecosystem |
| Extreme Connect | May 10-13, 2027 | Dublin, Ireland | Extreme Networks partner and customer conference; AI networking |
| Women of the Channel Leadership Summit West | TBA (2026: May 12-13) | Carlsbad, CA* | Premier networking and leadership event for women in the channel |
| Dell Technologies World | May 24-27, 2027 | Las Vegas, NV, The Venetian | Infrastructure, storage, and AI strategy; Partner First updates |
| Gartner Security & Risk Management Summit | TBA (2026: Jun 1-3) | National Harbor, MD* | High-level security strategy for CISOs and partners |
| Cisco Live | Jun 6-10, 2027 | Las Vegas, NV, Mandalay Bay Convention Center | Networking, security, and collaboration |
| Pax8 Beyond | Jun 6-8, 2027 | San Diego, CA, Gaylord Pacific Resort | Cloud marketplace education for modern MSPs |
| InfoComm 2027 | Jun 12-18, 2027 | Orlando, FL, Orange County Convention Center | Largest pro-AV and digital signage event |
Q3: July to September
Summer brings a smaller slate of channel marketing events, but still offer many opportunities to connect and learn.
| Event | Dates | Where | Who it’s for |
|---|---|---|---|
| XChange Security | TBA (2026: Jul 12-14) | Frisco, TX* | Security-focused solution provider networking |
| GTIA ChannelCon 2027 | Jul 27-29, 2027 | Orlando, FL | GTIA flagship for IT service providers and partner program execs |
| Black Hat USA | Jul 31-Aug 5, 2027 | Las Vegas, NV, Mandalay Bay Convention Center | Technical information security event |
| Telarus Partner Summit | Aug 2-4, 2027 | Dallas, TX | Tech advisor keynotes, education, vendor meetings |
| XChange August | TBA (2026: Aug 9-11) | National Harbor, MD* | Mid-year networking for solution providers and vendors |
| Okta Oktane | TBA (2026: Sep 22-24) | Las Vegas, NV* | Identity management ecosystem and security partners |
Q4: October to December
Autumn is the season of harvest, and the calendar shows it with a full slate of channel marketing events in fall/winter of 2027. Most hosts have not announced 2027 dates yet, so treat the 2026 dates as a guide and watch for updates from each host.
| Event | Dates | Where | Who it’s for |
|---|---|---|---|
| AppDirect Thrive | Oct 4-6, 2027 | Charlotte, NC | B2B tech commerce: AI, cybersecurity, SaaS, cloud |
| Avant Special Forces Summit | Oct 4-7, 2027 | Denver, CO | Trusted-advisor community; strong for IaaS and private cloud |
| TD SYNNEX Inspire | TBA (2026: Oct 7-9) | Greenville, SC* | The distributor’s largest North American event |
| XChange Best of Breed (BoB) | TBA (2026: Oct 12-13) | Atlanta, GA* | Invitation-only executive conference for top solution provider CEOs |
| Gartner IT Symposium/Xpo | Oct 18-21, 2027 | Orlando, FL | Strategic IT leadership event |
| XChange NexGen | TBA (2026: Oct 18-20) | Orlando, FL* | Next-gen business models, cloud, and high-growth MSPs |
| Intelisys Channel Connect | TBA (2026: Nov 3-6) | Austin, TX* | Leading TSD event with top-producing agents |
| ConnectWise IT Nation Connect Global | TBA (2026: Nov 4-6) | Orlando, FL* | Largest dedicated community event for MSPs and TSPs |
| Bridgepointe Tech Summit | TBA (2026: Nov 9-12) | Miami, FL | Bridgepointe advisor ecosystem; cloud, DRaaS, managed services |
| Canalys Forums Americas | TBA (2026: Nov 9-11) | TBA (the host city rotates every year) | Invitation-only strategic event for channel leadership |
| Microsoft Ignite | TBA (2026: Nov 17-20) | San Francisco, CA* | Microsoft’s flagship technical event for partners and developers |
| AWS re:Invent | TBA (estimated Nov 29-Dec 3, 2027) | Las Vegas, NV, multiple Strip venues | Global cloud conference with a massive partner ecosystem presence |
| Women of the Channel Leadership Summit East | TBA (2026: Dec 7-8) | New York, NY* | East Coast edition of the major women in channel leadership event |
| CRN Women of the Year Awards | TBA (2026: Dec 8) | New York, NY | Black-tie awards gala for women in the channel |
| MSP Summit AI Symposium | TBA (2026: Dec 8) | New York, NY | AI-focused MSP Summit event |
Calendar collisions to plan around
Some of the year’s biggest channel marketing events land in the same week, and a few sit in different cities on the same dates. Spotting these now gives you time to choose your must-attend rooms, split your team across them, or plan your follow-up to the ones you miss.
| When | Overlapping events | What to know |
|---|---|---|
| March 14-18 | NVIDIA GTC (San Jose) and Channel Partners Conference & Expo (Las Vegas) | Two different cities in the same week. And, XChange March (Arlington, TX) falls the week before. |
| May 2-6 | Forrester B2B Summit (Phoenix) and Microsoft 365 Community Conference (Orlando) | Overlap on May 4. Atlassian Team ’27 ran May 5-7 in 2026, so watch for a third conflict. |
| June 6-10 | Cisco Live (Las Vegas) and Pax8 Beyond (San Diego) | Overlapping dates, two cities. InfoComm in Orlando also starts June 12. |
| July 27-August 5 | GTIA ChannelCon (Orlando), Black Hat USA (Las Vegas), Telarus Partner Summit (Dallas) | Black Hat and Telarus overlap on Aug 2-4, and ChannelCon wraps just before Black Hat begins. |
| October 4-7 | AppDirect Thrive (Charlotte) and Avant Special Forces Summit (Denver) | Overlapping dates, two cities. |
Plan a year with room to breathe easier
The most successful channel marketing event calendars have space in them. Pick the few rooms where your partners, pipeline, and curiosity meet, then leave real margin before and after for preparation and follow-through. A well-chosen handful of events can do more for your partner ecosystem than a packed schedule ever will.
TDZ Creative Partners is a channel marketing agency that works as an extended team for entrepreneurial-minded channel and product launch leaders. Our goal is to end channel burnout and keep every client breathing easier. Whether you need help turning event conversations into strategic relationships, building sales enablement materials that encourage momentum long after the closing keynote, or simply sorting through where to show up in 2027, we would love to partner with you.
Ready to plan your 2027? Let’s talk.
"*" indicates required fields
