2027 Channel Marketing Events: Your Guide to the Year Ahead

Channel marketing events list for 2027

Dozens of channel marketing events are already on the 2027 map so far, and each one asks for your time, your budget, and your energy. Say yes to the rooms that restore as much as they reward. Use this guide to find the events that fit your goals and protect your energy along the way.

At TDZ Creative Partners, we gathered the top 2027 events for channel marketers, partner program leaders, and alliance teams into one place, organized by quarter and built for evaluating. For every event you can see when it happens, where it lands, who it serves, and more. Note that some dates are confirmed, but many are still waiting on final announcements and details.

Choose with intention and the year can feel spacious. Because nothing is created alone, the best events are the ones that send you home with new partners, fresh ideas, and energy to spare.

Jump to see events in: January-March | April-June | July-September | October-December

How to read this guide to 2027 channel marketing events

Each table answers the questions you need settled before you say yes to a trip.

  • Dates: Confirmed dates are shown as published. TBA means the host has not announced 2027 dates yet, so we show the 2026 dates in parentheses to help you plan around the usual timing.
  • Where: City, plus the venue when it is known. An asterisk (*) means the location is carried over from 2026 until the host confirms.
  • Who it’s for: The audience and focus of the event, so you can judge fit at a glance.

Before you register for any 2027 channel marketing event, ask:

  1. Does the audience match the people you want to reach or learn from?
  2. Are the dates confirmed, and do they collide with another event you care about?
  3. What will it take, in budget, travel, and recovery time?
  4. Is there space on your calendar to rest afterward?

Notes: Dates and details are current as of October 2026 and may change as hosts announce their plans. Please confirm on each event’s website before you book. Events marked with * means the location is carried over from 2026 until the host confirms.

Q1: January to March

2027 channel marketing events open with innovation and security, then builds toward a big and busy March in Las Vegas.

EventDatesWhereWho it’s for
CES 2027 (incl. Lenovo Tech World)Jan 6-9, 2027Las Vegas, NV, Las Vegas Convention Center + venuesInnovation showcase for AI, PC, and smart devices
Right of BoomFeb 2-5, 2027Las Vegas, NV, MGM GrandMSP cybersecurity, incident response, and resilience strategies
Cohesity CatalystTBA (2026: Mar 10)New York, NY*Data security and management (often includes Veritas updates)
XChange MarchMar 7-9, 2027Arlington, TXSolution provider networking and vendor partnerships
NVIDIA GTCMar 14-18, 2027San Jose, CA, San Jose McEnery Convention CenterNVIDIA’s flagship AI and accelerated computing conference
Channel Partners Conference & ExpoMar 15-18, 2027Las Vegas, NV, The VenetianLargest independent channel event for agents, MSPs, and VARs (30th year)
MSP Summit (co-located with CP Expo)Mar 15, 2027Las Vegas, NV, The VenetianDedicated managed services keynotes, sessions, and tabletop expo
Nutanix .NEXTMar 30-Apr 1, 2027Las Vegas, NV, Venetian ExpoHybrid cloud infrastructure and hyperconverged technology

Q2: April to June

Spring is the season of gathering. Multiple events fill the quarter, with security, channel marketing, and the big vendor conferences all in bloom.

EventDatesWhereWho it’s for
RSA ConferenceApr 5-8, 2027San Francisco, CA, Moscone CenterThe world’s leading cybersecurity event; critical for MSSPs and security partners
Global Channel Growth Summit (CMA + CSA)Apr 13-15, 2027Addison, TX, Renaissance Dallas AddisonChannel marketing and sales leaders together
Verizon Partner SummitTBA (2026: Apr 20-22)Miami, FL*Strategic updates for Verizon Business partners and agents
Kaseya Connect GlobalApr 26-28, 2027Las Vegas, NV, Mandalay BayUser conference for Kaseya partners
Forrester B2B Summit North AmericaMay 2-4, 2027Phoenix, AZStrategy for channel chiefs, marketing, and ecosystem leaders
Microsoft 365 Community ConferenceMay 4-6, 2027Orlando, FL, Loews Sapphire Falls ResortModern Work, Teams, Copilot, and collaboration focus
Atlassian Team ’27TBA (2026: May 5-7)Anaheim, CA*Agile, DevOps, and work management ecosystem
Extreme ConnectMay 10-13, 2027Dublin, IrelandExtreme Networks partner and customer conference; AI networking
Women of the Channel Leadership Summit WestTBA (2026: May 12-13)Carlsbad, CA*Premier networking and leadership event for women in the channel
Dell Technologies WorldMay 24-27, 2027Las Vegas, NV, The VenetianInfrastructure, storage, and AI strategy; Partner First updates
Gartner Security & Risk Management SummitTBA (2026: Jun 1-3)National Harbor, MD*High-level security strategy for CISOs and partners
Cisco LiveJun 6-10, 2027Las Vegas, NV, Mandalay Bay Convention CenterNetworking, security, and collaboration
Pax8 BeyondJun 6-8, 2027San Diego, CA, Gaylord Pacific ResortCloud marketplace education for modern MSPs
InfoComm 2027Jun 12-18, 2027Orlando, FL, Orange County Convention CenterLargest pro-AV and digital signage event

Q3: July to September

Summer brings a smaller slate of channel marketing events, but still offer many opportunities to connect and learn.

EventDatesWhereWho it’s for
XChange SecurityTBA (2026: Jul 12-14)Frisco, TX*Security-focused solution provider networking
GTIA ChannelCon 2027Jul 27-29, 2027Orlando, FLGTIA flagship for IT service providers and partner program execs
Black Hat USAJul 31-Aug 5, 2027Las Vegas, NV, Mandalay Bay Convention CenterTechnical information security event
Telarus Partner SummitAug 2-4, 2027Dallas, TXTech advisor keynotes, education, vendor meetings
XChange AugustTBA (2026: Aug 9-11)National Harbor, MD*Mid-year networking for solution providers and vendors
Okta OktaneTBA (2026: Sep 22-24)Las Vegas, NV*Identity management ecosystem and security partners

Q4: October to December

Autumn is the season of harvest, and the calendar shows it with a full slate of channel marketing events in fall/winter of 2027. Most hosts have not announced 2027 dates yet, so treat the 2026 dates as a guide and watch for updates from each host.

EventDatesWhereWho it’s for
AppDirect ThriveOct 4-6, 2027Charlotte, NCB2B tech commerce: AI, cybersecurity, SaaS, cloud
Avant Special Forces SummitOct 4-7, 2027Denver, COTrusted-advisor community; strong for IaaS and private cloud
TD SYNNEX InspireTBA (2026: Oct 7-9)Greenville, SC*The distributor’s largest North American event
XChange Best of Breed (BoB)TBA (2026: Oct 12-13)Atlanta, GA*Invitation-only executive conference for top solution provider CEOs
Gartner IT Symposium/XpoOct 18-21, 2027Orlando, FLStrategic IT leadership event
XChange NexGenTBA (2026: Oct 18-20)Orlando, FL*Next-gen business models, cloud, and high-growth MSPs
Intelisys Channel ConnectTBA (2026: Nov 3-6)Austin, TX*Leading TSD event with top-producing agents
ConnectWise IT Nation Connect GlobalTBA (2026: Nov 4-6)Orlando, FL*Largest dedicated community event for MSPs and TSPs
Bridgepointe Tech SummitTBA (2026: Nov 9-12)Miami, FLBridgepointe advisor ecosystem; cloud, DRaaS, managed services
Canalys Forums AmericasTBA (2026: Nov 9-11)TBA (the host city rotates every year)Invitation-only strategic event for channel leadership
Microsoft IgniteTBA (2026: Nov 17-20)San Francisco, CA*Microsoft’s flagship technical event for partners and developers
AWS re:InventTBA (estimated Nov 29-Dec 3, 2027)Las Vegas, NV, multiple Strip venuesGlobal cloud conference with a massive partner ecosystem presence
Women of the Channel Leadership Summit EastTBA (2026: Dec 7-8)New York, NY*East Coast edition of the major women in channel leadership event
CRN Women of the Year AwardsTBA (2026: Dec 8)New York, NYBlack-tie awards gala for women in the channel
MSP Summit AI SymposiumTBA (2026: Dec 8)New York, NYAI-focused MSP Summit event

Calendar collisions to plan around

Some of the year’s biggest channel marketing events land in the same week, and a few sit in different cities on the same dates. Spotting these now gives you time to choose your must-attend rooms, split your team across them, or plan your follow-up to the ones you miss.

WhenOverlapping eventsWhat to know
March 14-18NVIDIA GTC (San Jose) and Channel Partners Conference & Expo (Las Vegas)Two different cities in the same week. And, XChange March (Arlington, TX) falls the week before.
May 2-6Forrester B2B Summit (Phoenix) and Microsoft 365 Community Conference (Orlando)Overlap on May 4. Atlassian Team ’27 ran May 5-7 in 2026, so watch for a third conflict.
June 6-10Cisco Live (Las Vegas) and Pax8 Beyond (San Diego)Overlapping dates, two cities. InfoComm in Orlando also starts June 12.
July 27-August 5GTIA ChannelCon (Orlando), Black Hat USA (Las Vegas), Telarus Partner Summit (Dallas)Black Hat and Telarus overlap on Aug 2-4, and ChannelCon wraps just before Black Hat begins.
October 4-7AppDirect Thrive (Charlotte) and Avant Special Forces Summit (Denver)Overlapping dates, two cities.

Plan a year with room to breathe easier

The most successful channel marketing event calendars have space in them. Pick the few rooms where your partners, pipeline, and curiosity meet, then leave real margin before and after for preparation and follow-through. A well-chosen handful of events can do more for your partner ecosystem than a packed schedule ever will.

TDZ Creative Partners is a channel marketing agency that works as an extended team for entrepreneurial-minded channel and product launch leaders. Our goal is to end channel burnout and keep every client breathing easier. Whether you need help turning event conversations into strategic relationships, building sales enablement materials that encourage momentum long after the closing keynote, or simply sorting through where to show up in 2027, we would love to partner with you.

Ready to plan your 2027? Let’s talk.

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